SMASH Featured on Canada Innovation Nation
SMASH founder Jeffrey Zwirsky recently joined John Weigelt for a guest-hosted edition of Canada Innovation Nation, filmed at a Winnipeg metal recycling facility.
Jeff shares how modern recycling combines hands-on industry knowledge with AI, better tracking, and digital tools—and how he used those tools to build SMASH, a B2B auction platform that connects recycling yards with serious buyers across North America.
Built from industry experience
SMASH helps verified sellers bring material to a wider buyer network, run competitive auctions, and manage the details around inventory and compliance. The goal is simple: make it easier for good scrap businesses to find each other and trade with confidence.
Watch the feature below, then view the original Canada Innovation Nation post on LinkedIn.